identity;

MetroLacrosse:

MetroLacrosse is a not-for-profit organization that provides sports-based character education programs to approximately 500 youth in eight of Boston's urban communities.

studio;wink was initially hired to give the non-profit's identity a facelift. It was important to MetroLacrosse founders and employees that the new logo convey teamwork, character, energy, and give an urban feel. The logo gave way to an attractive identity system, folder, and marketing materials.