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Course Technology:
Trade Press Folder
Course Technology's Trade department wanted a press folder that would literally stand out. We created a folder no one could ignore using three neon inks.
The concept for this folder revolved around the department?s core markets-music technology and visual arts including animation and graphic design. We created a repetitive pattern using pieces of the department logo to replicate soundwaves.
Because so much about the visual arts depends upon light, we utilized a duotone image of speckled light.
We chose neon colors to attract attention and refer to the hot nature of the subjects. A corresponding letterhead was created.
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