Hannaford & Dumas, one of the largest independently-owned print communication companies in New England, approached studiowink to revive their branding. The Woburn-based printer, well known for their high-quality performance at affordable prices, wanted to add some pizzaz to the company materials, without sacrificing the recognizability of the H&D brand. studiowink evolved the logo into a Tetris-like, morphing brand. We rounded the logo’s edges to give it a friendlier feel and recalibrated the orientation of its components to offer branding options while conveying the company’s flexibility to meet any challenge and provide its customers with outside the box solutions.
Nancy is a perfectionist in every sense of the word. Her creativity and desire to meet our expectations were a perfect fit for our needs. She was tasked with producing a “mini” rebrand for our company with little direction and she nailed it. Nancy is a brilliant designer and her creativity will go well beyond your expectations.